Towonga Merino and Poll Merino Stud owners, Garry and Donna, approached Erica Miller Design (EMD) for a brand solution that would set them aside from leading current studs. Their stud is a 3500ha merino stud located in the Central West of NSW. Towonga have a focus for profitable merino breeding objectives and sustainable agriculture.
Their logo was intentionally designed as intensely bold and minimalist, depicting a strong and proud stud ram. The traditional font style is shown as a gorgeous navy and rich copper colour combination, illustrating the studs professionalism, honour and dependability.
Additionally, our professionally designed and recognisable brand presence has been adapted for Towonga within a custom built Content Management System (CMS) website, providing for potential eCommerce sales and internal management of the site if preferred.
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