Little Thrill Desserts offers gourmet, indulgent treats crafted for convenient enjoyment on the go. The creative brief aimed to highlight the rich flavours and smooth, creamy textures of these desserts through a unique logo, branding style, and perfect packaging. The goal was to create a distinctive design that conveys moments of pure bliss, ensuring these gourmet treats can be savoured anywhere.
By implementing a clear strategy, we were able to define the brand's objectives, which included increasing brand awareness through point-of-sale marketing, product placement, packaging, and digital promotion.
The logo for Little Thrill Desserts features a custom-designed retro chic typeface for 'Thrill,' paired with an elegant sans serif font for 'little' and 'desserts.' This combination highlights the thrill of indulgence. The desserts blend rich flavours and textures, from the creamy hues of mascarpone in tiramisu to the deep tones of chocolate mousse. The colour palette mirrors these rich flavours, using a dynamic mix of scarlet and ruby reds, accented by beautiful pinks and subtle creams.
The brand development included logo design, packaging design, labels and point of sale marketing material.
The new logo and branding for Little Thrill Desserts significantly enhanced its market presence and consumer appeal. The retro chic typeface and sophisticated colour palette created a distinctive and memorable visual identity, effectively conveying the brand’s essence of indulgence and luxury. The cohesive design style across the logo, packaging, and promotional materials helped establish a strong brand recognition. The impact of these changes was reflected in increased brand awareness and consumer engagement. The appealing packaging and portable design made it easier for customers to enjoy the gourmet treats on the go, leading to higher customer satisfaction and repeat purchases. The enhanced visual appeal also facilitated better product placement and more effective point-of-sale marketing, driving up sales. Overall, the strategic design and branding efforts successfully positioned Little Thrill Desserts as a premium, go-to option for sophisticated, on-the-go indulgence.
