I’ve been working with SproutAg since 2018, coming on board when their brand needed more consistency, even though a logo was already in place. One of the first things I tackled was creating a comprehensive brand style guide to bring everything together. From there, I created a cohesive visual identity across brochures, flyers, ads, point-of-sale materials, and digital platforms, helping the brand feel more polished and professional at every touchpoint.
Our main goal was to elevate the brand’s presence in the finance industry and build more substantial recognition. During our initial review, we uncovered some inconsistencies across different marketing channels, so our focus was on creating a clear and cohesive brand identity to align everything.
We created a bold, engaging colour palette and selected imagery that truly connects with the brand’s key audience. From there, we developed a suite of document templates and clear brand guidelines to ensure a consistent and impactful visual presence across all touchpoints.
Our marketing efforts include the ongoing creation and refinement of key materials like product brochures, flyers, and point-of-sale posters to stay relevant in a constantly evolving market. We've also developed comprehensive onboarding and training resources using platforms like Articulate 360 and Talent LMS. To support broader brand awareness and engagement, we’ve rolled out targeted social media ads, print campaigns in newspapers and magazines, and a range of internal white papers.
SproutAg continues to grow across NSW, VIC, and QLD, welcoming new partners and clients along the way. Our refined, targeted approach has played a key role in supporting this success and helping the brand expand its reach with confidence.
