The Highland Resources project entailed creating a cohesive brand identity for marketing materials aimed at attracting potential shareholders.
The clear objectives for Highland Resources included increasing brand awareness and market positioning, attracting new investors, and enhancing overall brand perception.
Given the company's strong ties to the Victorian highlands, the logo and colour palette were designed to reflect this connection. The logo showcases an angled letter "H" that forms a mountain, highlighting the company's regional roots, while the exploration aspect is symbolised through both geometric and organic shapes integrated within the "H.
The project included a brand identity, corporate stationery, conference marketing material, social media management, website design and shareholder presentation slides.
Highland Resources' cohesive brand identity has successfully positioned the company as a distinguished and trusted player in the resources market. This strategic branding has strengthened investor confidence and market visibility, leading to enhanced opportunities for growth and expansion.
