Luemo already had a logo; however, there was a necessity to streamline branding consistency across all corporate documentation. Leveraging the colours of the logo, I developed a more refined brand identity and seamlessly integrated it across the resource library, newsletters, and presentation slides.
After a thorough evaluation of the current brand identity, I was able to identify and clearly define the objectives of rebranding Luemo. These included designing material that was consistent, and followed brand guidelines and create readable material across all communications.
In designing the updated visual identity, I seamlessly incorporated the established logo into a revitalised aesthetic across various platforms. My approach involved refining brand identity guidelines, detailing visual elements, such as the logo, colour palette, typography, image style, tone, and messaging directives.
The project included corporate documents such as client resource material, business stationery, a monthly digital and hard copy newsletter, social media templates, social media sponsored ads, website design, conference and presentation marketing material.
I consistently collaborate with Luemo to develop new marketing materials and resources for their workshops and coaching services.
