We began our collaboration with Towonga in 2018, focusing on designing their logo, branding, and website. Since then, we’ve developed a variety of digital and printed marketing materials to support their growth. Following Towonga’s recent acquisition of Darriwell Poll Merino Stud, we refreshed their logo and seamlessly integrated the Darriwell brand into Towonga’s marketing materials, ensuring consistency and a unified identity.
The foundation of Towonga’s branding and marketing began with a deep dive into the essence of the business. Through a collaborative discovery process, we explored their vision, values, and market positioning, aiming to encapsulate their dedication to modern Merino breeding and innovation. Our strategy focused on creating a brand identity that not only reflects Towonga’s legacy but also positions them as leaders in the industry. By analysing their audience, competitive landscape, and unique selling points, we identified key opportunities to differentiate Towonga and communicate their commitment to premium genetics and sustainable practices. From redefining their visual identity to creating a clear and consistent messaging framework, the strategy centred on authenticity and adaptability—ensuring the brand resonates across both digital and traditional platforms.
The Towonga brand emphasises their innovation and strong heritage. A refined logo and cohesive design system captured their values of excellence while appealing to both established and new audiences. Integrating Darriwell Poll Merino Stud required unifying the brands without losing their unique identities, resulting in a stronger, more compelling story of leadership in the Merino industry.
Content creation involved - brand identity, brochure design, signage, social media, sponsored advertising, uniforms and web design.
The acquisition of Darriwell Poll Merino Stud has significantly enhanced Towonga's position as a leader in the Merino industry. By integrating Darriwell's legacy and genetics into their operations, Towonga now offers an even broader range of premium bloodlines tailored to diverse client needs. The refreshed branding and unified marketing strategy have amplified their market presence, reinforced customer loyalty, and attracted new clients. This evolution underscores Towonga's commitment to innovation and excellence, ensuring a lasting impact on the future of modern sheep breeding.
